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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

  1. All Episodes
  2. Ep. 15: How To Measure Effectively Your Employee Experience.

Ep. 15: How To Measure Effectively Your Employee Experience.

Sep 11, 2017

The science of measuring of customer experience, its relationship to loyalty and satisfaction and the likelihood that it will lead to future business is now a well-established tool in the hands of marketers.

A similarly strong relationship exists between the quality of the employee experience and engagement which leads to higher productivity and ultimately to the delivery of value to customers. You need to measure workforce experience with the same degree of rigor and science that you bring to measuring customer experience.

However, measuring workforce experience is complicated because no single person, department or function owns the experience from end-to-end. So firms use many tools to take the pulse of their employees -- annual employee surveys, quarterly performance reviews, weekly manager meetings, talent reviews, town hall meetings and so on.

These approaches offer a fragmented and often misleading view of how engaged employees actually are. And simply having engaged employees doesn’t translate into business value unless you can convert engagement into productivity and ultimately allow your customers to feel the benefit.

Today’s guest is Chris Powell, former CHRO of Scripps Networks and currently CEO at Talmetrix. Talmetrix is an employee feedback and insights solution that helps organizations better attract and retain talent to achieve business goals.

Today with Chris you will learn:

- How employee engagement is the driver of the employee experience.
- What is employee segmentation and how it happens unformally (and why it’s bad).
- What are the 3 key areas of a successful EX strategy (accountability, feedback loop/measurement process, then the right approach to change management).



 This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years. 

If you want to send me feedback, suggestions for future topics or guests, you can reach me at svincent@exsummit.com or on Twitter @eX_Summit. 

Thanks for listening.