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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Jan 7, 2020

Culture is like a DJ’s mixing desk. It’s a series of themes, behaviors, and ways to do things that make up the tone and vibe of an organization. Often a good way to get a quick measure on a company is to ask the question ‘how does this place feel to me’.

Culture is granular - built up over time through the many micro actions, turns of phrase, occasions and moments that an organization experiences everyday. Which means every culture is highly nuanced. Therefore to understand it, leaders have to look at it through a number of lenses. B+A has identified 7 elements that define a company’s culture.

Ben Gallagher is the Co-Founder of B+A, the fastest, most creative management consultancy in the world. Ben started in journalism, moved into creative and innovation roles before founding B+A. For Ben, organizations can only success in their innovation efforts if they build a people centric culture, and that’s what we are discussing on the show.

Today with Ben we talk about:
- Why so few companies have an identified leader responsible for culture.
- What are the elements that define culture.
- How to identify what makes a company’s culture unique and special.
- What employees really care most about.
- How a leader gets people to be more honest with him or her.
- How a leader changes long established habits that now feel out of date.
- How a leader makes sure all new staff knows what’s important about the company.

Note: you can follow Ben on LinkedIn and B+A on LinkedIn, Twitter, Instagram, Facebook.

Support for this podcast is brought to you by LifeGuides.

LifeGuides is an innovative company that partners with organizations to help them better support their employee families through their big or small life challenges that usually impact their vitality, focus at work and their overall well-being inside and outside of work.
LifeGuides created a platform to leverage three of the most valuable and untapped resources on the planet – life experience, human connection and wisdom. The heartbeat of the company revolves around trained Guides who are ready and available to give your employees the relief that they need.
Find out more at

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?