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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Sep 2, 2019

When a company grows big at a very fast pace, change is both constant and exciting. During periods of rapid growth, companies often revel in the glory of increased revenue, high performing teams, a sense of pride and belonging that comes with a positive trajectory. On the other hand, this success can also bring its own challenges – call them growing pains – that can create tensions, hiccups and negatively impact the company culture.

As each new hire brings something new, influences and evolves the culture, the leadership team must keep a clear vision and navigate through turbulence that could create frustration, burnout, turnover or even negatively impact the company’s core values. Culture, with an ever-evolving employee experience, is the compass to keep the ship and its crew moving in the same direction.

Tom McCauley is the Vice President of Employee Experience at Athletico Physical Therapy, one of the leaders in orthopedic rehabilitation services to communities, employers and athletes, with over 475 locations throughout twelve states.

Today with Tom we talk about:
- What triggered Athletico to create the VP of Employee Experience role and what was the process to define it vs a more traditional HR role.
- How does Athletico scale up the culture and EX and ensure there is consistency across all the 475 locations spread across 12 states.
- What makes Athletico different and attractive in very competitive field, with a close-to-zero unemployment rate among physical therapists.
- How does the company balance quantity vs. quality when they have to fill positions very quickly in a very competitive candidate market.
- What prompted Tom to revamp the onboarding process what the future state looks like.
- How he sees the talent acquisition and the HR functions evolve in the next 5 years.

Note: you can follow Tom on LinkedIn, and Athletico on LinkedIn, Twitter, Facebook and Instagram.

Support for this podcast is brought to you by LifeGuides. LifeGuides helps companies increase employee engagement and reduce presenteeism loss, by providing a human-to-human network to help employees through their Life Challenges.
LifeGuides pairs people who are going through a specific Life Challenge, with Guides who have gone through the exact-same Life Challenge. As pairs people for love, and Doctors On Demand finds doctors for patients, we match a Guide to each employee’s specific Life Challenge.
For employers, LifeGuides offers a range of customized plans, which support your employee families with one-on-one support, offers empathy, experienced guidance and are highly-affordable.
Find out more at

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?