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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Jul 30, 2018

To build the workplace of tomorrow, it’s become critical to empathize with and understand employees’ needs, motivations and aspirations; provide employees with the freedom and empowerment to define what their own experience should be. As customers are now accustomed to drive their own experiences, employees expect the same level of personalization from their employees. Gone are the days where organizations treated their employees as the same bunch.
Employers must change their mindset and adopt more of a consumer approach to engage with their employees.

Technology (think of people data, AI, machine learning) plays an important role in the design and delivery of those experiences, but the human element will always be at the center of the EX. Analysts, HR futurists and forward-thinking business leaders are challenging HR leaders to think about whether or not they are ready for a future of work that incorporates both an emphasis on technology, robotics and AI, alongside a requirement to embrace the people side of work and human needs.

Tomorrow’s successful workplaces will be the ones who put people first.

Mark Williams is the Chief Marketing Officer at MHR and People First (division of MHR), a UK-based company which focuses on technology to redefine the future of work, change to the employer-employee relationship and re-humanize the workplace.

Today with Mark we talk about:
- Why it is critical for employers to change their mindset and adopt more of a consumer approach to engage with their employees.
- What organizations should do to create personalized employee experiences.
- What place technology and the human element play in designing these experiences.
- What companies should do to ensure privacy while using employee data to deliver those experiences.
- Which metrics companies should put in place to measure the effectiveness of their EX initiatives and the impact on the business.

Note: you can follow Mark on LinkedIn, Twitter and People First on LinkedIn, Twitter and Facebook.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?