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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Jul 9, 2018

It’s always a delicate moment in any startup’s life to move from a great idea to building the foundation of a “real” organization.

With so many different aspects of your new business’s health to deal with, employee experience and company culture seem like the last priority on the CEO’s to-do list. But the reality is, engaged and motivated employees can turn a potential business model into a well-oiled, lucrative machine.

A reflection and focus on employee experience is not only worth your time- it is absolutely essential if you want your startup company to be more than marginally successful as it struggles to find footing in an ever changing and extremely competitive business world.

Robyn Ward has worked in the startup space for 20 years. Through her company, FounderForward, she coaches founders and executives on leadership development and team & culture-building, as well as fundraising strategy and strategic partnerships. She also advises various tech startups, serves as a mentor to several LA-based accelerators and teaches entrepreneurship at USC.

Prior to FounderForward, Robyn launched and ran the strategic investment arm of United Talent Agency. Before UTA, she was a business development and operations executive on the early leadership teams of several venture-backed startups, including Docstoc (acquired by Intuit) and Verified Person (acquired by Sterling Talent).

Today with Robyn we talk about:
- Why tech companies tend to focus more on company culture than others.
- If there is a specific time when a startup CEO should start focusing on its company culture.
- What are the missteps CEOs should avoid when scaling up the culture.
- Diversity in VC firms and tech startups.
- What the future of work will look like in startups.

Note: you can follow Robyn on LinkedIn, Twitter and FounderForward on LinkedIn, Twitter, Instagram and Facebook.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?