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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Jul 2, 2018

When employees work remotely, it can be hard for them to experience the culture, feel connected to one another and be engaged. Creating a thriving work culture for your remote team is actually not that difficult, but it does require establishing a clear vision, strong online communication, hiring people with the right mindset, giving them the tools they need to succeed and making everyone feel valued and included.

Formstack, a company based in Indianapolis but with almost an entirely remote workforce, has not only built a successful business (you may have used some of their forms on Netflix, Verizon, Gannett - to name a few of their customers), but also a thriving remote culture. The company’s 4.8 rating on Glassdoor is IMPRESSIVE. Only a handful of companies reach this number. What’s their secret?

Chris Byers is the CEO of Formstack and runs the day-to-day operations of the company. His goal is to deliver on the company’s desire to change lives through inspired software. Chris has been a part of remote organizations for several years, including heading up an international nonprofit while living in England and Poland. He currently leads Formstack's remote team from the company's HQ in Indianapolis and shares with us how he’s built this amazing remote culture.

Today with Chris we talk about:
- How he made the transition from a fully office-based workforce to almost an entire remote workforce.
- How he keeps employees engaged and connected when they all work remotely.
- How he’s been able to “humanize” a digital workplace.
- What metrics and processes he’s put in place to ensure that everyone is accountable for their work.
- Why a remote culture is about trade-offs.
- Which attributes he looks for in candidates, and how the company handles the hiring and on-boarding process.

Note: you can follow Chris on LinkedIn, Twitter and Formstack on LinkedIn, Twitter, Instagram and Facebook.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?