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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Jun 25, 2018

We are in the era of experience consumerism. It has drastically affected how we interact with consumer brands, but also how we interact with employer brands, and what expectations we set for ourselves, forcing organizations to adapt. Companies no longer dictate their customers, employees or candidates what their experience should be. We, as consumers and employees, are in the driver’s seat.

To respond to this behavioral shift, Recruiting teams now operate more like marketing teams, developing plans to elevate employer brand awareness, moving qualified candidates down the funnel, nurturing their talent pool. Technology plays a big role now in talent acquisition, from inbound to outbound recruiting, automation, customization and delivery of targeted content. The level of maturity around recruiting and technology varies from one company to another. Intel is at the forefront of this disruptive wave. The company has embraced data and automation to redefine - and against widespread skepticism around technology - to re-humanize their candidate experience.

For Allyn Bailey, Recruitment Capability Adoption and Transformation Manager at Intel, “Experience design is a critical component of every aspect of the business continuum.” Experiences create behaviors and impact outcomes and results. Throughout her career she has researched, designed, developed, implemented and deployed experiences for customers, employees and candidates. Allyn leverages her background in ethnography, market and user research to understand the experiences that exist, the impact of proposed experiences and to explore opportunities for creating new experiences that will generate the results the business is looking for.

Today with Allyn we talk about:
- How Intel has been approaching the wave of experience consumerism in its recruiting efforts.
- How Intel embraces data and automation technology to recreate the candidate experience.
- How technology, against widespread skepticism, can actually re- humanize interactions between job candidates and the Talent Acquisition team.
- What metrics to put in place to measure the effectiveness and the ROI on your talent acquisition strategy.

Note: you can follow Allyn on LinkedIn, Twitter and Jobs at Intel - Intel’s Life and Career section - on LinkedIn, Twitter, Instagram and Facebook.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?