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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Jun 11, 2018

“Customers will never love a company until the employees love it first.” – Simon Sinek.

Your employer brand is becoming more critical than ever, as it is now your main differentiator. Companies can no longer afford solely focusing on their consumer brand and wondering “how good is our product or service?”. They also, and foremost, have to ask themselves “how good a company are we to work for? How do we make a difference in our employees’ AND our customers’ lives?”

When I talk at conferences, I always conclude my presentation by saying that “competition now is more about TALENT than it is about products.”
Think of Amazon for a minute. It’s more than an e-commerce platform. It has forever disrupted your shopping experience and the entire retail industry. With all the hype surrounding their future HQ2’s location, what companies should be worried about is “if my city lends Amazon’s HQ2, now many of my top employees am I going to lose to Amazon because their employer brand is much stronger than mine?’

According to Harvard Business Review, employer branding is becoming strategically more important to CEOs and HR and marketing leaders as 30% of them are looking to build their global employer brand by 2020. In addition, many leaders now believe the responsibility for the employer brand is with the CEO or marketing rather than recruiters or HR with 60% of CEOs saying it lies with them. 

Today’s guest is Rachel Roman, Director or Talent, HR and Culture at the startup Updox.

Rachel Roman has spent the past few years working in high-growth startups helping them build and scale up their talent acquisition initiatives. Rachel is no stranger to the fact that Employer Brand (EB) management is moving from HR and Recruiting to Marketing and the CEO. From a marketing background, she has moved into the talent acquisition space because she understands that bringing a marketing mindset to EB is vital to today’s recruiting efforts.

 Today with Rachel we talk about:
- How to curate an effective employer brand.
- What are the key elements to attract and retain talent.
- How to increase your speed to hire and why it’s is critical to your business.
- How to measure the effectiveness of your talent acquisition strategy.

Note: you can follow Rachel on LinkedIn and Updox on LinkedIn and Twitter.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?