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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Jun 4, 2018

HR historically has been focused on hiring, firing, policing the organization, making sure everybody is compliant with the company’s rules. Now, HR professionals have to explore the notions of experience, employee engagement, people data and analytics; they have to work with disruptive generations like Gen Y and Gen Z; they’re expected to embrace concepts new to them such as design thinking and organizational change.

Employee engagement is at a historic low level. Customers are employees, and they don’t understand why they can’t have the same type of experience from an employment brand that they can from a consumer brand.
The HR function must become more human centered, not process or administration centered.

David Ducheyne is a former Chief People Officer, now a keynote speaker, author and advisor, based in the Brussels area, in Belgium. David held HR leadership positions in large organizations in Europe, and even served as Chief People Officer AND Customer Experience Leader at Securex, a 1600+-employee organization, where he combined the people role with his role as business leader in which he focused on regaining profitability, innovation and leadership. 
He is now a well-respected advisor, author and speaker, working with clients such as Deloitte, Johnson & Johnson, BNP Paribas, and Kluwer.
He also launched, Belgium’s first national association of HR professionals.

Today with David we talk about:
- What trends he’s seeing in the HR space in Europe.
- What he means by saying “it’s mistake to focus on the internal customer first. Instead, we should always focus on the external customer first”.
- Who should own the employee experience within a company.
- What’s next for the HR function and for HR professionals.
- Why HR can’t be responsible for employee happiness in any organization.

Note: you can follow David on LinkedIn, Twitter and his consulting business Otolith, the hrchitects blog, and the Belgian Association for HR Professionals.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?