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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Mar 5, 2018

Companies are discovering that the failure to establish inclusive and diverse work environments today has legal, financial, and social consequences. As the pressure for meaningful change continues to build, companies will need to adapt organization-specific strategies to establish and improve workplace cultures. 2018 is the year diversity and inclusion strategies will be widely adopted across all industries and workplaces.

For instance, Best Buy values everyone’s talents, life experiences, beliefs and backgrounds. 
Part of the reason they’re so good at creating incredible experiences for their diverse customers is because of their diverse culture. They hire a diverse workforce to match their customer base diversity.

This week my guest is John Hardy, calling from Minneapolis. He is the Diversity and Inclusion Manager at Best Buy.

Today with John we will talk about:
- What D&I means at Best Buy and how it fits in the corporate strategy.
- What diversity is vs. inclusion.
- How Best Buy measures the impact of D&I on its business.
- How they get managers and employees to buy in their D&I initiatives.
- What challenges they’ve faced along the way.
- What advice John has to share around D&!.

Note: you can follow John on LinkedIn and Best Buy on LinkedIn, Twitter, Facebook, Instagram and Pinterest.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?