Sep 24, 2018
It’s been well documented that
Millennials have disrupted the way companies look of their
workplace, employee engagement, talent attraction and retention.
With the “next” generation – the Gen Z - entering the workforce,
one may wonder what’s going to happen next.
There are many misconceptions about Gen Y, from...
Sep 17, 2018
Once upon a time, Zillow was a startup, but has now become the leading real estate and rental marketplace with more than 3800 employees across multiple offices. The company has learned that it’s not so easy to ensure that every single employee follows the company’s core values. It’s probably that biggest challenge...
Sep 10, 2018
Companies must now think of
themselves as employer brands if they hope to attract and retain
talent. They have to change their corporate mindset into a consumer
mindset when it comes to engaging with their candidates and their
Corporate websites are not good enough today for disseminating information to...
Sep 3, 2018
In the past, successful companies used to focus mainly on and put a lot of efforts into building their consumer brand. For decades, a strong consumer brand was essential for any product or service to differentiate itself from the competition and build an army of loyal advocates and buyers/users. Having a strong consumer...