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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Jul 31, 2017

Startup founders are usually so busy building their companies and improving their products that they underestimate the value of company culture. Company culture is not just about office game rooms, free snacks or casual Friday. It’s about how your team works together. It's what your team believes in and what they value the most. In order for your team to collaborate effectively, you need to build a strong company culture.

Kristian Andersen knows a little bit about startups, to say the least. He is a designer and brand strategist at heart, started KA+A, now Studio Science, a design and digital branding agency, and co-founded multiple startups. Kristian is now a Partner at High Alpha, a Venture Studio which conceives, launches and scales next-generation enterprise cloud companies through the application of business strategy, world-class design, and product development.

In this episode with Kristian, you will learn:

- How High Alpha differs from traditional Venture Firms and what type of talent they’re looking to attract to fulfill their mission.
- How in Kristian’s opinion a business brand and an employer brand are intimately intertwined.
- We will also discuss that there is no specific framework or process to build a successful start-up culture, it all depends on the CEO’s leadership ability and personality.
- How start-up CEOs manage business vs culture priorities.

This episode is brought you by MOLD. Mold is a full-service brand agency that works with artists, writers and creatives to help its clients increase sales, book more gigs and boost audience engagement. Its creative team of graphic designers, videographers, writers and brand managers work together to make sure that every time a client’s name is seen or heard, it shines.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.