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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Jul 24, 2017

Cummins, a 55000+ employee company, and world leader in diesel and natural gas engines, faces big challenges to attract top talent. Not because of its size or market positioning, but because the company is headquartered in a small town - Columbus, Indiana - a bit less than a 60-minute drive south of Indianapolis.
That's why this innovative company relies on people like Richard Whitney, our guest, to manage its employer brand. Richard is Global Employment Brand Manager at Cummins.

In this episode with Rich, you will learn:

- The place and role of employment brand management in the organization and how its supports recruiting efforts and retaining talents.
- How a strong employment brand becomes a differentiator in a very competitive talent market.
- How a culture of diversity and inclusiveness provides a platform for collaboration, well-being, personal AND professional development.
- How Cummins has strengthened its ties to the local community as a way to build an ecosystem that benefits everyone.

This episode is brought you by MOLD. Mold is a full-service brand agency that works with artists, writers and creatives to help its clients increase sales, book more gigs and boost audience engagement. Its creative team of graphic designers, videographers, writers and brand managers work together to make sure that every time a client’s name is seen or heard, it shines.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.