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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Jan 14, 2019

The workforce is changing, and we must change with it. In fact, HR is going through the same disruption as Marketing went through 10-15 years ago with the rise of technology. “HR departments that grasp the value of the ‘digital workforce experience’ and its role in keeping people happy, productive, and engaged will lead the charge into the future. Those who don’t will find themselves woefully behind”.

HR has historically been focus on processes, policies and compliance. HR leaders must seize this formidable opportunity to bring the “human” function at a more strategic level in our organizations, leveraging the power of digital to break down the silos, bring EX advocates from HR, Marketing, Recruiting, Customer Experience, Operations, IT together to build a frictionless workforce experience, designed with and for the people they serve: the employees.

Jason Averbook is a global thought leader, an agent for change in HR, and the CEO/Co-Founder of Leapgen. He is also author of the book, “The Ultimate Guide To A Digital Workforce Experience”. On this week’s podcast, Jason talks about what’s required for the future of HR and how leaders can shape the future of work.

Today with Jason we specifically talk about:
- What changes he’s seeing in the HR space and what leaders must do to embrace this disruption.
- What is takes to change the traditional HR mindset to keep people happy, productive, and engaged.
- What do HR leaders need to do to take the lead in the digitization of the workforce experience.
- What role technology is playing in re-shaping the employee experience.
- Where he sees the HR function in 5 years.

Note: you can follow Jason on LinkedIn, Twitter, and Leapgen on LinkedIn, Twitter, and Facebook.

Use the code EXI_EXSummit for a 20% discount to register for the EX IMPACT conference in Orlando from February 27 to March 1, 2019, a 3-day event of dialogue around the strategies for increasing engagement and empowering employees to feel more connected to their work.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?