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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Dec 10, 2018

Virgin Media did a study and found that poor candidate experience cost them over $5M a year. Simply because out of 123,000 candidate rejections they made in one year, 6 percent canceled their membership. Candidates can be existing or potential customers, and the way they interact with your (consumer and employer) brand is intertwined.

But more importantly, given the talent shortage we’re facing, if your candidate experience sucks, top talent will go to your competitors.

In a time when the candidate experience is becoming more digitalized, the human touch is still a vital element and employers must remember that a personalized approached will make their company stand out. Companies that don’t focus on improving the candidate experience journey actually end up harming their employer brand.

Providing a good candidate experience is not enough. Consistency from the candidate to the on-boarding to the employee experience is critical to maintain a high level of engagement and keep employees from leaving your company.

Do you ask candidates (those you hired AND those you rejected) to rate their experience? Do you ask new hires how they rate their on-boarding experience?

Talia Edmundson is the Director of Human Resources for Philadelphia-based e-commerce company, Since joining the company as their first HR Leader, Talia has driven employee growth by 85% in just over 5 years. She has been instrumental in building RevZilla as one of’s Top Workplaces for five consecutive years, Fortune Magazine’s number 10 best workplace for millennials, and Fortune’s number 5 best place to work in retail mid-sized companies.

Today with Talia we talk about:
- Why it matters to focus on the candidate experience.
- Tips to create an outstanding candidate experience.
- How to effectively balance inbound vs outbound recruiting.
- How to make your first message stand out when reaching out to prospective candidates.
- How to create a memorable, engaging and personalized on-boarding experience.
- Metrics to put in place to measure the impact on the business of a positive candidate and new hire experience.

Note: you can follow Talia on LinkedIn, Twitter, and RevZilla on LinkedIn, Twitter, Instagram and Facebook.

Use the code EXI_EXSummit for a 20% discount to register for the EX IMPACT conference in Orlando from February 27 to March 1, 2019, a 3-day event of dialogue around the strategies for increasing engagement and empowering employees to feel more connected to their work.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?