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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Nov 26, 2018

The digital transformation of the last decade has forced companies to embrace new mindsets and engage in new business models to respond to drastic changes in customer behaviors and stay relevant in the market place. Successful companies put the Customer Experience at the center of their corporate strategy. The focus, emphasis and empathy placed on customers as humans - not sales numbers in reports – has resulted in the personalization of the experience.

Some of the same companies are now moving into the next frontier, seeing their employees not as assets and numbers on a spreadsheet, but as humans and contributors. The wave of the Employee Experience is slowing moving, forcing companies to adapt to become a place where people want to work vs. a place where they have to work.

“EX and CX companies create platforms for employees and customers to individually experience their organization. The organizations that successfully do this will be the winners as the disruptive force of technology continues to shift the balance of power from companies to both consumers and employees”. Elliott Nelson - a partner at KennedyFitch, a consulting and search firm promoting and building networks on the Future of Work - and his team made this bold assessment in their extensive EX study released last year.

Today with Elliott we talk about:

- How to really define the Employee Experience.
- What are the results of the extensive EX study KennedyFitch published last year, and what’s different today.
- How the Future of Work connects with the employee experience.
- What is the business case for the employee experience.
- What’s the difference between employee engagement and employee experience.
- How to effectively design and implement an EX strategy.
- Some success stories of EX pioneers.

Note: you can follow Elliott on LinkedIn and KennedyFitch on LinkedIn and Twitter. You can access their report here.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?