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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Nov 5, 2018

We all know of streets, parks named after famous people or events. There are millions of monuments and statues to celebrate the great accomplishments or sacrifices of multiple generations.

As parents, we understand how important it is for our children that we recognize and celebrate their successes, from their first steps to college graduation. Yet, we seem to forget how to celebrate and recognize others’ contributions in the single place where we spend most of our time: WORK.

In today’s workforce, being appreciated goes a lot further than the dollar amount on their pay stub. Showing appreciation to your employees makes your organization a better environment to work in, and it enables it to grow.

Many of you are familiar with Gallup’s employee disengagement statistics: only 30% of actively engaged employees, 20% of completely disengaged employees, and about 50% kind-of-in-between-hanging-in-there-but-not-so-happy employees. There’s not much companies can do with the 20% pay-check suckers who just show up at work because ‘they have to’ to collect their ‘dues’.

The thing is, it doesn’t require a lot of resources and efforts to recognize and celebrate our employees’ contribution.

Todd Nordstrom is a weekly contributor to both and, and the Director for the O.C. Tanner Institute and co-author of the book Appreciate. He has interviewed thousands of employees and leaders all around the world to find out how to build a culture of appreciation and recognition in your organization. He is sharing with us this week some tips.

Today with Todd we talk about:
- Why it is important for companies to build a culture of recognition and appreciation.
- What companies can do to emulate the sense of recognition and appreciation.
- What are some of the pitfalls of employee recognition.
- How to measure the impact of recognition programs on the business.
- Some examples of companies that have a great culture of recognition and appreciation.

Note: you can follow Todd on LinkedIn, Twitter, and O.C. Tanner on LinkedIn, Twitter, Facebook.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?