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eX Podcast

I’ve started this podcast because I believe that companies have to think of themselves as employment brands if they hope to attract and retain talent. B2E (Business to Employee) branding gives a real competitive advantage to organizations that have the desire to bring the EX to life.

This podcast brings a different lens to the employee experience: a brand and customer experience angle, rather than a traditional HR angle.

Our guests, all thought leaders and disruptors in the EX space in their own way, come to this show to debate, discuss and share best practices on the key components that foster employee engagement and strengthen company culture; and also to spark the conversation on how to create positive employee experiences.

In our episodes, we cover multiple topics that touch and impact the employee experience, such as:
- the key components of a positive employee experience
- office space design and its impact on the company’s culture
- the employee journey map
- how design thinking, collaboration and innovation are intertwined
- employer branding
- employee engagement tools and measurement
- the place of technology in the employee experience.

If you're looking for in-person interactions with some of our guests, check out our series of local eX Summit events.

Jan 1, 2018

At too many companies, employee engagement is broken.

What began as a great idea – methodically attending to what people need to be most effective on the job – has become at many enterprises a hodgepodge of perfunctory surveys, consultant malpractice, and fear-mongering.

"Your people are not your greatest asset. They're not yours, and they're not assets."

These are Rodd Wagner's words, a well-known though leader on employee performance. In his latest book, he rolls up his sleeves against the weasel words, contradictions, bad habits, and intrusions that reduce people to "human resources." To "FTEs." To "human capital." To flesh-and-blood widgets.

This week, I have the pleasure of interviewing Rodd, calling from Minneapolis. Rodd is one of the most foremost authorities on collaboration and happiness at work. He is the VP of Strategy at BI Worldwide and the author of this great book – “Widgets, the 12 new rules for managing your employee as if they’re real people”.

Today with Rodd we will talk about:
- Why companies should not consider their employees as assets.
- What is the principle of reciprocity, and how it impacts the employer/employee relationship.
- What are the 12 rules of engagement he develops in his book.
- How he foresees the future of employee happiness.

Note: you can follow Rodd on LinkedIn, Twitter and BI Worldwide on LinkedIn, Twitter, and Facebook. You can also find more information on his book here.

This week's eX Podcast is sponsored by Structural. Structural unleashes the potential of people and teams by giving organizations real-time, mobile access to employee data. Find, engage, and retain talent with the Structural Employee Success Platform. eX Podcast listeners can visit to get access to the latest employee experience resources, including the Employee Success Playbook featuring 10 research-backed methods to improve business outcomes.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at or on Twitter @eX_Summit. 

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?